Bring your ideas to life
TERMS AND CONDITIONS
www.aplperform.com — ADVANCED PERFORMANCE LABS FZCO
Effective date: 04.07.2026
1. WHO WE ARE AND ACCEPTANCE OF THESE TERMS
1.1 These terms and conditions (the "Terms") apply between you (the "Client" or "you") and ADVANCED PERFORMANCE LABS FZCO, a free zone company registered in the Dubai Silicon Oasis, DDP, Building A2, Dubai, United Arab Emirates ("the Company", "we", "us"), the owner and operator of the website https://www.aplperform.com (the "Website", including its sub-domains unless they carry their own terms).
1.2 By using the Website, submitting an application, or booking any of our services, you confirm that you have read, understood, and accepted these Terms. If you do not agree to these Terms, please do not use the Website or our services.
1.3 You must be at least 21 years of age to use the Website and our services. By accepting these Terms you represent that you meet this requirement.
1.4 These Terms are governed by the laws of the United Arab Emirates. Nothing in these Terms deprives you of any protection granted to you by mandatory consumer-protection law of the country where you habitually reside.
2. OUR SERVICES
2.1 The Company provides the following services (together, the "Services"):
(a) Application reviews — the assessment of application forms and accompanying questionnaires to evaluate an applicant's readiness and suitability for a coaching program or for an event or program organised by an independent third party that has commissioned the review;
(b) Individual coaching — one-to-one coaching sessions, delivered online or in person;
(c) Group coaching — coaching programs delivered to groups, online or in person.
2.2 Where a Service is commissioned in connection with an event or program organised by an independent third party, the Company provides only the Service it has itself contracted and invoiced. The Company is not the organiser of, and accepts no responsibility for, any third-party event or program; your participation in any such event or program is governed exclusively by the organiser's own terms.
2.3 Course and package prices are shown on the Website and may be adjusted for individually created programs after we have reviewed your application and held an initial free consultation call of 15 to 60 minutes.
3. NATURE OF COACHING
3.1 Coaching is a partnership (an alliance, not a legal business partnership) between the coach and the Client in a thought-provoking and creative process that supports the Client in developing personal and professional goals and a strategy for achieving them.
3.2 Coaching is not therapy, counselling, psychotherapy, mental health care, substance abuse treatment, or medical treatment of any kind, and is not a substitute for any of these. Coaching does not involve the diagnosis, prevention, cure, or treatment of any mental disorder or medical condition. It is your exclusive responsibility to seek independent professional advice from qualified medical, mental health, legal, or financial professionals as needed. If you are currently under the care of a mental health professional, we recommend that you inform them of the coaching relationship.
3.3 We make no claims or guarantees as to the effects, results, or outcomes of coaching. You are solely responsible for your own decisions, choices, actions, and results arising from the coaching relationship, and for creating and implementing your own physical, mental, and emotional well-being.
3.4 To get the most from coaching, you agree to communicate honestly, be open to feedback, and dedicate the time and energy needed to participate fully.
4. APPLICATIONS AND CONFIRMATION
4.1 Applications may be submitted through the online application form on the Website, by email, or by phone, in accordance with UAE Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services.
4.2 Application review. Where a review fee applies, it is payable at the time of application and is shown on the Website or communicated to you before payment. The review is a service that you expressly request us to begin immediately upon payment.
4.3 Acceptance of an application is at our discretion (or, where the review is commissioned by a third-party organiser, at that organiser's discretion) and we are not obliged to give reasons.
4.4 Coaching bookings. Your place in an individual or group coaching program is confirmed only once the applicable fee has been paid in full.
5. FEES, VALIDITY, AND RESCHEDULING
5.1 Package validity from the date of purchase:
— Single session: 1 month
— Single group package: 2 months
— 3-course package: 3 months
— Individually created program: 5 months
— Group programs (online or in person): 3 to 5 months, according to the program taken.
5.2 Rescheduling. You may cancel or reschedule a scheduled session without charge with at least 24 hours' written notice for online sessions and 48 hours' written notice for in-person sessions. Sessions cancelled or missed with less notice are counted as delivered.
5.3 Prices are as stated on the Website at the time of booking. Bank, payment-processor, and currency-conversion charges are not refundable in any circumstance.
6. CANCELLATIONS AND REFUNDS
6.1 Review fee.
(a) If your application is declined, the review fee is refunded to you in full within thirty (30) days of the decision.
(b) If you withdraw your application in writing before the review has begun, the review fee is refunded in full.
(c) Once the review has been performed, the review fee is not refundable, because the service has been delivered. A completed review with a positive outcome remains valid for twelve (12) months.
6.2 Coaching fees. Coaching packages and one-off sessions are prepared and scheduled in advance and capacity is limited. For that reason, except as set out in this Section 6 or as required by mandatory law, coaching fees are not refundable in cash.
6.3 Digital and immediate-start components. By paying for coaching you expressly request that performance begin immediately. Where your package includes digital content (such as pre-recorded materials or written resources), you acknowledge that you lose any statutory right of withdrawal for those components once access has been opened for you.
6.4 Consumers in the EU or UK. If you are a consumer habitually resident in the European Union or the United Kingdom and you withdraw within 14 days of the contract confirmation, you owe a proportionate amount for the components already delivered or already made available to you, and we will refund the balance within 30 days. Components that we keep available to you remotely are made available for this purpose; your choice not to use them is not a failure to deliver. After the 14-day period, Sections 5.2 and 6.2 apply.
6.5 Cancellation by the Company. If we cancel a session or program and do not reschedule it, we will offer you, at your choice, (a) a credit of equal value valid for twelve (12) months, or (b) a refund of the amounts paid for the undelivered services.
6.6 Force majeure. We are not liable for delays or cancellations caused by events beyond our reasonable control, including natural disasters, epidemics, government actions, strikes, failures of telecommunications networks, or transport disruption. Where a session or program is affected by such an event, amounts paid are converted into a credit valid for twelve (12) months, unless mandatory law requires a refund.
6.7 Nothing in this Section reduces any right that cannot be waived under the law applicable to you.
7. CONFIDENTIALITY
7.1 We keep all conversations and information exchanged with you in the course of the Services private and confidential, in accordance with UAE law.
7.2 No personal information will be shared with anyone without your express permission, except as described in our Privacy Policy. Where two or more Clients known to one another receive coaching, the coach maintains confidentiality towards each individual and acts with impartiality.
7.3 Where a Client is in the public eye, we maintain these standards of confidentiality with respect to any approach by the press or media. Information is shared with a Client's contacts or associates (including agents and managers) only if expressly agreed with all parties, including the Client, regardless of who is funding the coaching.
7.4 As an exception, where there is an imminent threat of serious injury, harm, or death to the Client or another person, the coach may use his or her judgment to disclose the information necessary to the relevant authorities, as permitted or required by law.
8. RECORDINGS AND PHOTOGRAPHY
8.1 Sessions (online or in person) are not recorded unless every participant has given prior consent. Where a recording is made, it is used only for the purposes agreed at the time consent is given.
8.2 Photography at in-person group events takes place only with the prior consent of the participants concerned. You may withdraw your consent at any time with effect for the future by writing to support.apl@pm.me.
9. INTELLECTUAL PROPERTY
9.1 All intellectual property rights in the program content and materials belong to us. We grant you a non-exclusive, personal licence to use them solely to attend, participate in, and complete your program. Reproduction or distribution of program content or materials is prohibited.
9.2 Use of our name or logo requires our prior written consent.
9.3 You may not record our sessions or programs without our prior written consent (see Section 8).
10. LIABILITY
10.1 Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law, including liability for gross negligence or wilful misconduct.
10.2 Subject to Section 10.1: (a) we are not liable for indirect or consequential losses, loss of profit, or loss of opportunity; and (b) our aggregate liability to you is limited to the total amounts you have paid to us for the Services in the twelve (12) months preceding the event giving rise to the claim.
11. CHANGES TO THESE TERMS
11.1 We may revise these Terms from time to time to reflect changes in our services, in the law, in payment methods, or in technology. The version in force at the time of your booking applies to that booking, unless we notify you of a change before confirming your booking, in which case you may object within seven (7) working days of receiving the confirmation.
11.2 The current version of these Terms is always available on the Website with its effective date.
12. GOVERNING LAW AND DISPUTES
12.1 These Terms and the Services are governed by the laws of the United Arab Emirates as applicable in the Emirate of Dubai. Disputes are subject to the jurisdiction of the courts of Dubai.
12.2 If you are a consumer, this Section does not deprive you of the protection of mandatory rules, or access to a mandatory forum, of the country where you habitually reside. For consumers in the European Union, the online dispute resolution platform is available at https://ec.europa.eu/odr.
13. CONTACT
ADVANCED PERFORMANCE LABS FZCO
Dubai Silicon Oasis, DDP, Building A2
Dubai, United Arab Emirates
Email: support.apl@pm.me
www.aplperform.com — ADVANCED PERFORMANCE LABS FZCO
Effective date: 04.07.2026
1. WHO WE ARE AND ACCEPTANCE OF THESE TERMS
1.1 These terms and conditions (the "Terms") apply between you (the "Client" or "you") and ADVANCED PERFORMANCE LABS FZCO, a free zone company registered in the Dubai Silicon Oasis, DDP, Building A2, Dubai, United Arab Emirates ("the Company", "we", "us"), the owner and operator of the website https://www.aplperform.com (the "Website", including its sub-domains unless they carry their own terms).
1.2 By using the Website, submitting an application, or booking any of our services, you confirm that you have read, understood, and accepted these Terms. If you do not agree to these Terms, please do not use the Website or our services.
1.3 You must be at least 21 years of age to use the Website and our services. By accepting these Terms you represent that you meet this requirement.
1.4 These Terms are governed by the laws of the United Arab Emirates. Nothing in these Terms deprives you of any protection granted to you by mandatory consumer-protection law of the country where you habitually reside.
2. OUR SERVICES
2.1 The Company provides the following services (together, the "Services"):
(a) Application reviews — the assessment of application forms and accompanying questionnaires to evaluate an applicant's readiness and suitability for a coaching program or for an event or program organised by an independent third party that has commissioned the review;
(b) Individual coaching — one-to-one coaching sessions, delivered online or in person;
(c) Group coaching — coaching programs delivered to groups, online or in person.
2.2 Where a Service is commissioned in connection with an event or program organised by an independent third party, the Company provides only the Service it has itself contracted and invoiced. The Company is not the organiser of, and accepts no responsibility for, any third-party event or program; your participation in any such event or program is governed exclusively by the organiser's own terms.
2.3 Course and package prices are shown on the Website and may be adjusted for individually created programs after we have reviewed your application and held an initial free consultation call of 15 to 60 minutes.
3. NATURE OF COACHING
3.1 Coaching is a partnership (an alliance, not a legal business partnership) between the coach and the Client in a thought-provoking and creative process that supports the Client in developing personal and professional goals and a strategy for achieving them.
3.2 Coaching is not therapy, counselling, psychotherapy, mental health care, substance abuse treatment, or medical treatment of any kind, and is not a substitute for any of these. Coaching does not involve the diagnosis, prevention, cure, or treatment of any mental disorder or medical condition. It is your exclusive responsibility to seek independent professional advice from qualified medical, mental health, legal, or financial professionals as needed. If you are currently under the care of a mental health professional, we recommend that you inform them of the coaching relationship.
3.3 We make no claims or guarantees as to the effects, results, or outcomes of coaching. You are solely responsible for your own decisions, choices, actions, and results arising from the coaching relationship, and for creating and implementing your own physical, mental, and emotional well-being.
3.4 To get the most from coaching, you agree to communicate honestly, be open to feedback, and dedicate the time and energy needed to participate fully.
4. APPLICATIONS AND CONFIRMATION
4.1 Applications may be submitted through the online application form on the Website, by email, or by phone, in accordance with UAE Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services.
4.2 Application review. Where a review fee applies, it is payable at the time of application and is shown on the Website or communicated to you before payment. The review is a service that you expressly request us to begin immediately upon payment.
4.3 Acceptance of an application is at our discretion (or, where the review is commissioned by a third-party organiser, at that organiser's discretion) and we are not obliged to give reasons.
4.4 Coaching bookings. Your place in an individual or group coaching program is confirmed only once the applicable fee has been paid in full.
5. FEES, VALIDITY, AND RESCHEDULING
5.1 Package validity from the date of purchase:
— Single session: 1 month
— Single group package: 2 months
— 3-course package: 3 months
— Individually created program: 5 months
— Group programs (online or in person): 3 to 5 months, according to the program taken.
5.2 Rescheduling. You may cancel or reschedule a scheduled session without charge with at least 24 hours' written notice for online sessions and 48 hours' written notice for in-person sessions. Sessions cancelled or missed with less notice are counted as delivered.
5.3 Prices are as stated on the Website at the time of booking. Bank, payment-processor, and currency-conversion charges are not refundable in any circumstance.
6. CANCELLATIONS AND REFUNDS
6.1 Review fee.
(a) If your application is declined, the review fee is refunded to you in full within thirty (30) days of the decision.
(b) If you withdraw your application in writing before the review has begun, the review fee is refunded in full.
(c) Once the review has been performed, the review fee is not refundable, because the service has been delivered. A completed review with a positive outcome remains valid for twelve (12) months.
6.2 Coaching fees. Coaching packages and one-off sessions are prepared and scheduled in advance and capacity is limited. For that reason, except as set out in this Section 6 or as required by mandatory law, coaching fees are not refundable in cash.
6.3 Digital and immediate-start components. By paying for coaching you expressly request that performance begin immediately. Where your package includes digital content (such as pre-recorded materials or written resources), you acknowledge that you lose any statutory right of withdrawal for those components once access has been opened for you.
6.4 Consumers in the EU or UK. If you are a consumer habitually resident in the European Union or the United Kingdom and you withdraw within 14 days of the contract confirmation, you owe a proportionate amount for the components already delivered or already made available to you, and we will refund the balance within 30 days. Components that we keep available to you remotely are made available for this purpose; your choice not to use them is not a failure to deliver. After the 14-day period, Sections 5.2 and 6.2 apply.
6.5 Cancellation by the Company. If we cancel a session or program and do not reschedule it, we will offer you, at your choice, (a) a credit of equal value valid for twelve (12) months, or (b) a refund of the amounts paid for the undelivered services.
6.6 Force majeure. We are not liable for delays or cancellations caused by events beyond our reasonable control, including natural disasters, epidemics, government actions, strikes, failures of telecommunications networks, or transport disruption. Where a session or program is affected by such an event, amounts paid are converted into a credit valid for twelve (12) months, unless mandatory law requires a refund.
6.7 Nothing in this Section reduces any right that cannot be waived under the law applicable to you.
7. CONFIDENTIALITY
7.1 We keep all conversations and information exchanged with you in the course of the Services private and confidential, in accordance with UAE law.
7.2 No personal information will be shared with anyone without your express permission, except as described in our Privacy Policy. Where two or more Clients known to one another receive coaching, the coach maintains confidentiality towards each individual and acts with impartiality.
7.3 Where a Client is in the public eye, we maintain these standards of confidentiality with respect to any approach by the press or media. Information is shared with a Client's contacts or associates (including agents and managers) only if expressly agreed with all parties, including the Client, regardless of who is funding the coaching.
7.4 As an exception, where there is an imminent threat of serious injury, harm, or death to the Client or another person, the coach may use his or her judgment to disclose the information necessary to the relevant authorities, as permitted or required by law.
8. RECORDINGS AND PHOTOGRAPHY
8.1 Sessions (online or in person) are not recorded unless every participant has given prior consent. Where a recording is made, it is used only for the purposes agreed at the time consent is given.
8.2 Photography at in-person group events takes place only with the prior consent of the participants concerned. You may withdraw your consent at any time with effect for the future by writing to support.apl@pm.me.
9. INTELLECTUAL PROPERTY
9.1 All intellectual property rights in the program content and materials belong to us. We grant you a non-exclusive, personal licence to use them solely to attend, participate in, and complete your program. Reproduction or distribution of program content or materials is prohibited.
9.2 Use of our name or logo requires our prior written consent.
9.3 You may not record our sessions or programs without our prior written consent (see Section 8).
10. LIABILITY
10.1 Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law, including liability for gross negligence or wilful misconduct.
10.2 Subject to Section 10.1: (a) we are not liable for indirect or consequential losses, loss of profit, or loss of opportunity; and (b) our aggregate liability to you is limited to the total amounts you have paid to us for the Services in the twelve (12) months preceding the event giving rise to the claim.
11. CHANGES TO THESE TERMS
11.1 We may revise these Terms from time to time to reflect changes in our services, in the law, in payment methods, or in technology. The version in force at the time of your booking applies to that booking, unless we notify you of a change before confirming your booking, in which case you may object within seven (7) working days of receiving the confirmation.
11.2 The current version of these Terms is always available on the Website with its effective date.
12. GOVERNING LAW AND DISPUTES
12.1 These Terms and the Services are governed by the laws of the United Arab Emirates as applicable in the Emirate of Dubai. Disputes are subject to the jurisdiction of the courts of Dubai.
12.2 If you are a consumer, this Section does not deprive you of the protection of mandatory rules, or access to a mandatory forum, of the country where you habitually reside. For consumers in the European Union, the online dispute resolution platform is available at https://ec.europa.eu/odr.
13. CONTACT
ADVANCED PERFORMANCE LABS FZCO
Dubai Silicon Oasis, DDP, Building A2
Dubai, United Arab Emirates
Email: support.apl@pm.me